About Us
Advanced Viticulture's principal viticulturist is Mark Greenspan, Ph.D.
Mark has over two decades of viticultural scientific research and field experience. He has provided viticultural leadership to winery estate vineyards and to winery grape suppliers while managing one of the largest portfolios of viticultural research projects in private industry. Mark has worked side-by-side with leading viticulturists, vineyard managers, winemakers and agricultural technologists while keeping closely in touch with academic research.
Mark’s eclectic background includes a Masters degree in Horticulture/Viticulture and a Doctorate in Agricultural Engineering, both from the University of California, Davis. He is one of very few private practitioners who have been elected as an honorary member of Gamma Sigma Delta, the Agricultural Honor Society.
He is regarded as one of the world’s leading experts in winegrape irrigation and has
written scientific and trade journal articles on the subject. In addition to his command of grapevine irrigation practices, he has extensive experience in vineyard mineral nutrition, crop load management, vineyard uniformity, grape maturation, weather, climate and viticultural technologies.
He has frequently delivered presentations on numerous topics to his colleagues in the wine industry at venues ranging from small classrooms and vineyard tailgate meetings to large industry-wide symposia.
Mark is a regular contributor to wine industry publications, including Practical Winery and Vineyard and Wine Business Monthly.
Mark has collegial relationships with soil scientists, pest control advisors, vineyard managers and other professionals to form an extensive list of viticultural services for our clients.
